New. Exciting. Fresh.
The main focus of the redesign was to increase usability. The members had found information hard to locate in the previous site. Some members felt the colors on previous site were dull. Additionally, the website area about legislation was unfortunately going unseen by members. The Webnoxious team focused on creating a site that was energetic, eye-catching, fresh, and creative. It conveyed the message "TDA members are the experts in nutrition for Texas." To bring out the critical legislative information, we added in a visible third navigation element to accentuate this area of the site.