Research Based. Bold.
Webnoxious worked with client to identify key messages. Previous site was outdated and needed more punch in how it interacted with users. Main website messages identified were to convey what LIFESTEPS can do for potential leaders and LIFESTEPS is about results based on research. Webnoxious created an animation on homepage outlining the diverse roles of a leader and brought them visually together as a group to indicate collaboration for results. Throughout the site key images and tag lines were inserted to portray the all encompassing program aspects.